About Us

Luxury Resortwear & Occasionwear for Girls

Carita Adams is a South African luxury fashion label creating distinctive resortwear and occasionwear for girls and young ladies.

Founded by designer Carita Adams, the brand draws on over two decades of experience in high-end bridal and evening couture. This expertise is reflected in each collection through considered silhouettes, beautiful fabrics and thoughtful detailing.

Playful yet sophisticated, our designs celebrate individuality, femininity and the joy of dressing for life's special moments. From statement occasion dresses to contemporary resortwear, each piece brings together contemporary design and timeless craftsmanship.

Proudly designed and made in KwaZulu-Natal, South Africa, our collections are created with an appreciation for quality, creativity and the memories made while wearing them.

'We dress girls for the moments that become memories'.